ICT-enabled digital trasnformation of services.

The algorithmic revolution transforms all of our activities by automatizing the activities and services on our society.

The repositioning services to avoid commodization is about a solution to creating defensible positions in markets. Some firms go further and the shift their core businesses from selling products towards offering services such as Apple tat has the technology and an own software. The products by themselves can be transformed into services, portals to services and value domains.

Services spectrum.

• Irreducible services - relies on humans.
• Hybrid services - relies on a combination between humans and electronic tools.
• Automated services - relies only on ICT or other technologies.

Why now and why so fast?

Because of the competitive pressure of the global digital world.

• The application of ICT to existing service.
• Introduction of new functionality and new possibilities.

As information is digitized, it can be stored, moved and manipulated allowing information-based activities to be relocated, transformed and recombined to take a whole new value.

Translation and Technology

The demand for translation services has increased over the past decades in all of the work areas and technology makes it possible to instantly analyze a huge amount of data, so we can have a more immediately result on our researches.

But for this, we need to understand that when is about translation and language

1. Any tool that does not account for the special features of individual languages.
2. Translation tools need to begin to accommodate the specific needs of particular language.
3. Ttranslation tools are great to identify matches.

ADOPTION OF INFORMATION AND COMMUNICATION TECHNOLOGIES

• Document production activities - graphical or presentation softwares.
• Information search and retrieval activities - dictionaries and/or glossaries.
• Translation creation activities - computer/aided translation.
• Communication activities - electronic mail.
• Marketing and work procurement activities marketplaces for marketing and/or for work procurement.
• Business management activities - spreadsheet packages and database packages.

Attitudes towards ICT

It is largely positive because the discussion and implication invest technology that would help improve the efficiency and productivity as translators, which were concerned to adopt software applications that aligned with the needs of their translation business.

UNESCO ICT Competency Framework for Teachers

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