ICT-enabled digital trasnformation of services.

The algorithmic revolution transforms all of our activities by automatizing the activities and services on our society.

The repositioning services to avoid commodization is about a solution to creating defensible positions in markets. Some firms go further and the shift their core businesses from selling products towards offering services such as Apple tat has the technology and an own software. The products by themselves can be transformed into services, portals to services and value domains.

Services spectrum.

• Irreducible services - relies on humans.
• Hybrid services - relies on a combination between humans and electronic tools.
• Automated services - relies only on ICT or other technologies.

Why now and why so fast?

Because of the competitive pressure of the global digital world.

• The application of ICT to existing service.
• Introduction of new functionality and new possibilities.

As information is digitized, it can be stored, moved and manipulated allowing information-based activities to be relocated, transformed and recombined to take a whole new value.