- Reduction of transaction costs and improvement of productivity.
- Offering immediate connectivit.
- Substitute for other, more expensive means of communicating and transacting.
- Increase choice in the marketplace.
- Provide access to otherwise unavailable goods and services.
- Widen the geographic scope of potential markets.
- It's a channel of knowledge and information.
- Geographic isolation.
- Lack of competition and high prices for consumers.
- Lack of competition and low prices for producers.
- Legal exclusión.
- Political voice.
- Social capital.
Developing and emerging markets can drive innovation, which must be not only afforable realiable and relevant, but have a low total cost of ownership, including power and maintenance costos.. But while innovations are required to tap and grwo low-income markets, they have potentially broad applicability in higher.income segments and in developed countries as well.
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